Mid-Week Email Design Inspiration: Typecast

I can’t actually afford to use Typecast, but I love their service and I adore their emails.

Their latest email is no exception; lovely design, beautiful web fonts and the content is excellent.

Screen Shot 2013-05-14 at 10.05
Desktop view (in Gmail/Chrome)

Mobile View

The webfonts look lovely on mobile

I really like the amount of whitespace that is used across the design. The vertical rhythm is spot-on.

Lovely use of whitespace and graphics
Lovely use of whitespace and graphics

Webfonts!

They have used a lovely webfont called Enzo Web Pro Bold.

Screen Shot 2013-05-14 at 10.48
Enzo Web Pro

They have used the @font-face method in its own <style> tag. All the other styles are within another style tag. This might have been an attempt at bug resolution with webfonts— as you probably know, this can be very tricky.

Unfortunately, this method does not work in Outlook and it displays as Times New Roman. I did a quick test to confirm (bearing in mind that perhaps their subscriber list is devoid of Outlook and also that I ran a test using the code in the Litmus Scope version which may not be perfectly accurate).

Screen Shot 2013-05-15 at 2.19.07 PM
The method above will cause the text to display as Times New Roman in Outlook 2007/2010/2013

I’m in the process of collating a huge batch of methods for incorporating webfonts because none of the methods for doing this seem absolutely bulletproof to me. I will share the results when I have them.

Published by

Nicole Merlin

I'm an HTML email designer and developer from Melbourne, Australia. I love email, design, typography, calligraphy and curling up with a book.

  • webdivision

    Looking forward to learning more about web fonts in emails.